seahawksfan234
Radical Moderate
If you listen to what Cohen says about it when it has came up over the last couple of years, it sounds like those limits come from the admin of the school. You get the sense they would like to do more and they clearly hear all of the loud complaints from the fans. She has spoken several times about their frustration with empty seats in the 3rd quarter. Her hands appear to be tied from their own presidents office.
I see way more pros than cons from selling beer in the concession stands than doing what they're currently doing right now.
Also imagine how much revenue that would bring the program? I don't know what the average beer sold per person ratio is at major sporting events, but assuming they sell 50,000 beers @ $10 a beer, that's $500,000 a game. Obviously a very generous estimate, but you get my point.