Reason why players hold out. because it works. if an agent knows it doesnt work with a particular team. he wont recommending holding out.
My take on what should happen.
Cowboys/Zeke negotiate all the way up to week 1.
As soon as he misses that game. If I were the Cowboys. That deal gets no better at all. Zeke can then choose to sit 10 weeks or the whole season. or realize this is as good as it gets & sign or play out current contract. To me though I would stop fucking around with negotiations after week 1.
Even if the Cowboys went 1-3. I wouldn't sweeten the deal. Set a precedence.
Jerry is the only owner that has been through this before, with a league leading rusher, and didn't blink.