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jstewismybastardson
Lord Shitlord aka El cibernauta
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from last week ... to summarize ...
USA: NBA outdraws the NHL in tv ratings by 3 to 1 (lower than I thought)
Canada: NHL outdraws the NBA in tv ratings by 10 to 1 (the highest rated first round NHL game outdrew the highest rated NBA game - 30 to 1 lmao)
Parallel first-round playoffs are providing an interesting opportunity to compare the sport business strength of the National Basketball Association and National Hockey League on both sides of the border.
In the U.S., it’s no contest, with the NBA outdrawing the NHL about 3-to-1 in average television ratings over the course of the opening rounds of the NBA playoffs and Stanley Cup playoffs.
The television comparisons are particularly meaningful in 2010 given that both leagues have had their share of long first-round series. The opening round in the NHL’s Stanley Cup tournament featured 49 games (with five six-game series and two seven-game series, and only one five-game result). Going into action Thursday night in the NBA, five series had already gone to six games, with only three teams advancing in less (Orlando in a four-game sweep and Cleveland and Boston in five games each).
The NHL’s first-round high of 549,000 households tuning in to Versus for Saturday’s game 6 between the Montreal Canadiens and the Washington Capitals is about one-fifth of the average first-round NBA U.S. television audience on ESPN and TNT. On NBC, the 1.2 million households tuning in for Sunday’s game between the Detroit Red Wings and Phoenix Coyotes was about a third to a half of the audiences for the top NBA games on TNT and ESPN
The story is completely different north of the border in Canada, where NHL hockey – especially come Stanley Cup tournament time – rules sports television and media, to the average tune of about 10:1 over the NBA (in terms of national television ratings for comparable first-round playoff games this year).
The presence of two Canadian teams in the second round of the Stanley Cup playoffs will likely broaden the gulf between the two leagues in the two countries. In the U.S., hockey ratings on Versus and NBC will likely be smaller without the Washington Capitals while Vancouver Canucks and Montreal Canadiens games on CBC (and RDS) should reach average per game viewerships of 3.5 million to 4.5 million.
That will mean less attention to the NBA in Canada and more attention to the NBA in the U.S., at least insofar as the second round is concerned
USA: NBA outdraws the NHL in tv ratings by 3 to 1 (lower than I thought)
Canada: NHL outdraws the NBA in tv ratings by 10 to 1 (the highest rated first round NHL game outdrew the highest rated NBA game - 30 to 1 lmao)
Parallel first-round playoffs are providing an interesting opportunity to compare the sport business strength of the National Basketball Association and National Hockey League on both sides of the border.
In the U.S., it’s no contest, with the NBA outdrawing the NHL about 3-to-1 in average television ratings over the course of the opening rounds of the NBA playoffs and Stanley Cup playoffs.
The television comparisons are particularly meaningful in 2010 given that both leagues have had their share of long first-round series. The opening round in the NHL’s Stanley Cup tournament featured 49 games (with five six-game series and two seven-game series, and only one five-game result). Going into action Thursday night in the NBA, five series had already gone to six games, with only three teams advancing in less (Orlando in a four-game sweep and Cleveland and Boston in five games each).
The NHL’s first-round high of 549,000 households tuning in to Versus for Saturday’s game 6 between the Montreal Canadiens and the Washington Capitals is about one-fifth of the average first-round NBA U.S. television audience on ESPN and TNT. On NBC, the 1.2 million households tuning in for Sunday’s game between the Detroit Red Wings and Phoenix Coyotes was about a third to a half of the audiences for the top NBA games on TNT and ESPN
The story is completely different north of the border in Canada, where NHL hockey – especially come Stanley Cup tournament time – rules sports television and media, to the average tune of about 10:1 over the NBA (in terms of national television ratings for comparable first-round playoff games this year).
The presence of two Canadian teams in the second round of the Stanley Cup playoffs will likely broaden the gulf between the two leagues in the two countries. In the U.S., hockey ratings on Versus and NBC will likely be smaller without the Washington Capitals while Vancouver Canucks and Montreal Canadiens games on CBC (and RDS) should reach average per game viewerships of 3.5 million to 4.5 million.
That will mean less attention to the NBA in Canada and more attention to the NBA in the U.S., at least insofar as the second round is concerned
