ellupo
Well-Known Member
Coming out of high school you would have a very small percentage that would get these contracts.Absolutely there would. Didn't you see what happened with Adidas and how Nike was accused of the same thing with all the high school kids they were trying to entice? Those companies have $100's of millions in endorsement money. Every guy drafted in the first round of the NBA draft got an endorsement deal. I assume the same for every football player in the first round.
Tons of corporations would love to get these kids signed to endorsement deals early. It wouldn't cost them much. Give them free products and $50k a year for 4-5 years. Nike, Adidas, UA could all have those deals with a 100 kids each (high school and college) year. Zion is getting $10 million a year now from Nike, they estimate he will bring in $100's of million in sales. These companies don't mind whiffing on a bunch of athletes if they can get one return like that every so often.
You get them early, and you'll likely keep them. At least that is what happened when KD was offered more by another shoe company. He stuck with Nike for less money because he already had a relationship with them.