BGDave
Grumpy Old Man
Auston Matthews is driving ratings...
Will not "hurt short term ratings" in the least.
I can count on the fingers of one hand the number of people down here who scroll through the TV listings and decide to watch NHL hockey because they recognize the names of the two cities.
The US tv audience is comprised of two demographics: transplanted Canucks, and, die hard fans of a local US team. Both of whom know that TOR-WPG is an elite match.