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In the recruiting world, players and coaches know a 'commitment' doesn't really commit

jonvi

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I thought this was a good read from a young lady with Penn State.

First Place Writing - Sports

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It's pretty long though. Some highlights:

As the revenue in college athletics increases and the technology advances, the game has turned into a year-round competition for the best players. Meanwhile the NCAA tries futilely to regulate a system in which verbal scholarship offers and commitments cause confusion for both the players and the coaches recruiting them.

Money leads to younger recruits Hansen said the culture of coaches and recruits gaming the system won't end until "we're doing the right thing by the kids and not necessarily by the big dollars."
Revenue doesn't go to players, though discussions are underway that could change that. So when those extra millions of dollars aren't inflating coaches' salaries, Snyder said, they're often pumping up recruiting resources.
Ronald A. Smith, a professor emeritus of sports history at Penn State and a noted sports historian, said more television money than ever is going to colleges. It is television, Smith said, that has generated huge sums of money to help pay for recruiting resources and new facilities, which are used to lure recruits.

Technology's role in recruiting
Professor Smith, who wrote a book called "Pay for Play: A History of Big-Time College Athletic Reform," said recruiting has always been an intense facet of big-time college athletics. But with more money and better technology has come greater interest.
"I think the money has done more than anything else," he said. "But the technology, too. There's more technological ways of recruiting today than ever before."

The analysts agree. Hudl, a video-sharing website that lets recruits upload highlight videos after each game, has revolutionized how college coaches evaluate prospects. Not long ago, coaches had to pack their bags and travel to visit high schools to watch an entire game; now they can click a button and view highlights minutes after the game has been played.
 
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