LOL Why do you personally care so much about TV ratings? Seriously dude...
My guess would be that it's because that's where the league makes the bulk of it's money. More eyeballs on tv's means more money for the league. It's really not a surprising thing.
It's about attracting the casual fan. If we get, for example, a Jazz vs. Bucks finals...the majority of us on this board are going to be watching because we're all hoops junkies. But the casual fan isn't. It's why David Stern once famously joked that his ideal finals would be Lakers vs. Lakers. It had nothing to do with the Lakers as a franchise, it was about the market size and the number of casual fans that would watch.
With the way these playoffs have gone, most of us on here are of the attitude that "if my team can't win it, I'm glad it'll be a team that has never won a title or a team that hasn't won one in a long time" (unless it's the Nets lol). But many casual fans have likely already "checked out" because most of the big market teams are already gone.
It sucks for the smaller market teams and it's why the league has tried to make changes that make it easier for smaller market teams to keep their stars. But, at the end of the day, the bigger markets are always going to have it easier than smaller market teams because of their location.
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