It seems like the fans made the transition first, at least from reading this board. Most, if not all, of us consider these hits with the utmost scrutiny, never considering the punishments to be long enough, whereas the league is hesitant to start getting serious about sanctions, the officials seem unclear as to what the rules are, and the players are confused as to where the line is that they can't cross.
Yeah, definitely. Which is why I sympathize - slightly - with the players. It's not easy to change the way you play in a season or two. Not to mention that at the minor league and junior levels the hits can get a lot worse, and a lot dirtier. If every minor / junior game was televised, the youtubes alone would make the NHL look like a non-contact league (violence wise).