Bloody Brian Burke
#1 CFL Fan!
Because they don't need it.
Toronto is going to blow every other team out of the water in annual revenues with a superstar or without. The league prefers to rig things in favo(u)r of struggling teams.
Yeah but the strugglers get the added revenue sharing $$$, no?
At this point I think you could put Wayne Mario and Bobby in their primes for league minimum on the Phoenix' Miamis Anaheims and Jerseys of the world and those teams will still struggle to bring in cheese.