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College Football's Most Valuable Teams 2018
1. Texas A&M Aggies
Revenue: $148 million
Profit: $107 million
No team comes close to matching the Aggies in either revenues or profits, a remarkable achievement that’s largely the result of fundraising efforts that helped fund a $485 million renovation of Kyle Field, among other athletic construction projects.
2. Texas Longhorns
Revenue: $133 million
Profit: $87 million
Texas has a long history of dominating college football’s off-field competition – the Longhorns were the first team to cross $100 million in revenue in 2011, and the team is still the sport’s top earner from licensing, royalties and advertising ($31 million).
3. Michigan Wolverines
Revenue: $127 million
Profit: $75 million
From 2014 through 2016, Wolverines football has ranked among the top three teams in revenue from bowl games, royalties and ticket sales, the last of which has totaled more than $130 million across those three seasons.
4. Alabama Crimson Tide
Revenue: $127 million
Profit: $59 million
Alabama has claimed five national championships in the last decade, and that sort of unrivaled on-field success doesn’t come cheap – the team spends an average $68 million per year, over 20% more than any other team in the nation.
5. Ohio State Buckeyes
Revenue: $120 million
Profit: $69 million
The Buckeyes make more money from ticket sales than any other program in the nation; the team has recently generated an average $52 million per year, or 18% more than rival Michigan, which ranks second in the category.
6. Oklahoma Sooners
Revenue: $118 million
Profit: $72 million
Oklahoma spends more on equipment, supplies and game expenses – over $8 million per year – than any other college football team. It’s been money well spent, considering the Sooners have won the Big 12 in each of the last three seasons.
7. Notre Dame Fighting Irish
Revenue: $112 million
Profit: $72 million
The conference-independent Notre Dame reportedly gets $15 million per year from its TV deal with NBC. The team also ranks fifth in average annual profits, and that doesn’t even account for ticket lottery contributions made directly to the university. Nearly the entirety of Notre Dame’s total athletic profits, which last year totaled $27 million, also go back to supporting the university’s academic endeavors.
8. Auburn Tigers
Revenue: $112 million
Profit: $61 million
Like the rest of the SEC, Auburn has grown increasingly wealthy from the popularity of its conference and subsequent success of the SEC Network. We
estimate that Tigers football generates an average $28 million in media rights revenue annually, good for fourth-most in the nation.
9. LSU Tigers
Revenue: $112 million
Profit: $56 million
LSU ranks second to only Alabama when it comes to football spending, shelling out an average $56 million annually, and that total doesn’t yet reflect the nearly $2 million per year the team needs to pay former coach Les Miles after firing him in 2016.
10. Florida Gators
Revenue: $111 million
Profit: $67 million
Gators football was largely responsible for Florida’s athletic department transferring nearly $17 million back to the university in the 2016-17 season, the biggest such contribution toward academics made by any athletic department at a public school on our list.
11. Tennessee Volunteers
Revenue: $108 million
Profit: $60 million
The Vols are among college football’s biggest spenders on athletics facilities, and they rank second behind only Alabama in football recruiting expenses, which have recently cost the team more than $1.3 million per year.
12. Oregon Ducks
Revenue: $92 million
Profit: $54 million
After firing Mark Helfrich, Oregon found itself on the hook for more than $5 million in severance pay in 2016, second-most of any team that year. Good thing the Ducks recently re-upped with Nike to the tune of $88 million in cash and gear over 11 years.
13. Arkansas Razorbacks
Revenue: $92 million
Profit: $54 million
Arkansas have been struggling on the field for some time, failing to win more than eight games since 2011, but the team’s players have at least been eating well – the Razorbacks have reported average annual meal costs of $1.3 million, third-most among college football teams.
14. Penn State Nittany Lions
Revenue: $92 million
Profit: $48 million
No team makes more money from programs, parking and concessions than Penn State, which has generated more than $5 million per year in the category.
15. South Carolina Gamecocks
Revenue: $90 million
Profit: $50 million
The Gamecocks routinely draw better attendance numbers than Arkansas, Iowa, Michigan State and Washington, yet they trail all four in average annual ticket revenue with $19.3 million per year, good for just 20th-best in college football.
16. Georgia Bulldogs
Revenue: $89 million
Profit: $55 million
Georgia will likely soon be on the rise as its recent run of on-field success starts impacting team revenues; last year’s trip to the national championship game is not yet reflected in the team’s financial filings.
17. Florida State Seminoles
Revenue: $88 million
Profit: $41 million
The Seminoles reported a total of $16.3 million in revenue from bowl games between 2014 and 2016, the most of any team. Getting to its games was also plenty expensive – FSU spent $8.1 million in travel expenses across those three seasons, also highest among all college football teams.
18. USC Trojans
Revenue: $87 million
Profit: $47 million
USC has lagged behind as its reported $5 million-per-year Nike deal lags behind other top programs. But that contract is set to expire in a few years, providing an opportunity for the Trojans to close the gap with cross-town rival UCLA, which gets nearly $13 million per year from Under Armour.
19. Washington Huskies
Revenue: $84 million
Profit: $36 million
The Huskies are among the sport’s top spenders, ranking among the top five teams in travel, equipment, marketing and game expenses; overall, Washington spends more than all but five other programs.
20. Nebraska Cornhuskers
Revenue: $83 million
Profit: $46 million
The ongoing facilities arms race has led athletic departments across the country to borrow heavily – the 23 public-school athletic departments on this list currently have a combined total $3.4 billion in athletics-related debt – yet Nebraska is the single program in the Top 25 that’s entirely debt-free.
21. Ole Miss Rebels
Revenue: $80 million
Profit: $42 million
22. Michigan State Spartans
Revenue: $80 million
Profit: $39 million
23. Iowa Hawkeyes
Revenue: $79 million
Profit: $38 million
24. Wisconsin Badgers
Revenue: $78 million
Profit: $43 million
25. Texas Tech Red Raiders
Revenue: $60 million
Profit: $31 million
1. Texas A&M Aggies
Revenue: $148 million
Profit: $107 million
No team comes close to matching the Aggies in either revenues or profits, a remarkable achievement that’s largely the result of fundraising efforts that helped fund a $485 million renovation of Kyle Field, among other athletic construction projects.
2. Texas Longhorns
Revenue: $133 million
Profit: $87 million
Texas has a long history of dominating college football’s off-field competition – the Longhorns were the first team to cross $100 million in revenue in 2011, and the team is still the sport’s top earner from licensing, royalties and advertising ($31 million).
3. Michigan Wolverines
Revenue: $127 million
Profit: $75 million
From 2014 through 2016, Wolverines football has ranked among the top three teams in revenue from bowl games, royalties and ticket sales, the last of which has totaled more than $130 million across those three seasons.
4. Alabama Crimson Tide
Revenue: $127 million
Profit: $59 million
Alabama has claimed five national championships in the last decade, and that sort of unrivaled on-field success doesn’t come cheap – the team spends an average $68 million per year, over 20% more than any other team in the nation.
5. Ohio State Buckeyes
Revenue: $120 million
Profit: $69 million
The Buckeyes make more money from ticket sales than any other program in the nation; the team has recently generated an average $52 million per year, or 18% more than rival Michigan, which ranks second in the category.
6. Oklahoma Sooners
Revenue: $118 million
Profit: $72 million
Oklahoma spends more on equipment, supplies and game expenses – over $8 million per year – than any other college football team. It’s been money well spent, considering the Sooners have won the Big 12 in each of the last three seasons.
7. Notre Dame Fighting Irish
Revenue: $112 million
Profit: $72 million
The conference-independent Notre Dame reportedly gets $15 million per year from its TV deal with NBC. The team also ranks fifth in average annual profits, and that doesn’t even account for ticket lottery contributions made directly to the university. Nearly the entirety of Notre Dame’s total athletic profits, which last year totaled $27 million, also go back to supporting the university’s academic endeavors.
8. Auburn Tigers
Revenue: $112 million
Profit: $61 million
Like the rest of the SEC, Auburn has grown increasingly wealthy from the popularity of its conference and subsequent success of the SEC Network. We
estimate that Tigers football generates an average $28 million in media rights revenue annually, good for fourth-most in the nation.
9. LSU Tigers
Revenue: $112 million
Profit: $56 million
LSU ranks second to only Alabama when it comes to football spending, shelling out an average $56 million annually, and that total doesn’t yet reflect the nearly $2 million per year the team needs to pay former coach Les Miles after firing him in 2016.
10. Florida Gators
Revenue: $111 million
Profit: $67 million
Gators football was largely responsible for Florida’s athletic department transferring nearly $17 million back to the university in the 2016-17 season, the biggest such contribution toward academics made by any athletic department at a public school on our list.
11. Tennessee Volunteers
Revenue: $108 million
Profit: $60 million
The Vols are among college football’s biggest spenders on athletics facilities, and they rank second behind only Alabama in football recruiting expenses, which have recently cost the team more than $1.3 million per year.
12. Oregon Ducks
Revenue: $92 million
Profit: $54 million
After firing Mark Helfrich, Oregon found itself on the hook for more than $5 million in severance pay in 2016, second-most of any team that year. Good thing the Ducks recently re-upped with Nike to the tune of $88 million in cash and gear over 11 years.
13. Arkansas Razorbacks
Revenue: $92 million
Profit: $54 million
Arkansas have been struggling on the field for some time, failing to win more than eight games since 2011, but the team’s players have at least been eating well – the Razorbacks have reported average annual meal costs of $1.3 million, third-most among college football teams.
14. Penn State Nittany Lions
Revenue: $92 million
Profit: $48 million
No team makes more money from programs, parking and concessions than Penn State, which has generated more than $5 million per year in the category.
15. South Carolina Gamecocks
Revenue: $90 million
Profit: $50 million
The Gamecocks routinely draw better attendance numbers than Arkansas, Iowa, Michigan State and Washington, yet they trail all four in average annual ticket revenue with $19.3 million per year, good for just 20th-best in college football.
16. Georgia Bulldogs
Revenue: $89 million
Profit: $55 million
Georgia will likely soon be on the rise as its recent run of on-field success starts impacting team revenues; last year’s trip to the national championship game is not yet reflected in the team’s financial filings.
17. Florida State Seminoles
Revenue: $88 million
Profit: $41 million
The Seminoles reported a total of $16.3 million in revenue from bowl games between 2014 and 2016, the most of any team. Getting to its games was also plenty expensive – FSU spent $8.1 million in travel expenses across those three seasons, also highest among all college football teams.
18. USC Trojans
Revenue: $87 million
Profit: $47 million
USC has lagged behind as its reported $5 million-per-year Nike deal lags behind other top programs. But that contract is set to expire in a few years, providing an opportunity for the Trojans to close the gap with cross-town rival UCLA, which gets nearly $13 million per year from Under Armour.
19. Washington Huskies
Revenue: $84 million
Profit: $36 million
The Huskies are among the sport’s top spenders, ranking among the top five teams in travel, equipment, marketing and game expenses; overall, Washington spends more than all but five other programs.
20. Nebraska Cornhuskers
Revenue: $83 million
Profit: $46 million
The ongoing facilities arms race has led athletic departments across the country to borrow heavily – the 23 public-school athletic departments on this list currently have a combined total $3.4 billion in athletics-related debt – yet Nebraska is the single program in the Top 25 that’s entirely debt-free.
21. Ole Miss Rebels
Revenue: $80 million
Profit: $42 million
22. Michigan State Spartans
Revenue: $80 million
Profit: $39 million
23. Iowa Hawkeyes
Revenue: $79 million
Profit: $38 million
24. Wisconsin Badgers
Revenue: $78 million
Profit: $43 million
25. Texas Tech Red Raiders
Revenue: $60 million
Profit: $31 million
), and I have met like TWO Washington fans......... but there are "T-Shirt" Oregon fans all over the frickin place !
), Oregon spent a lot of years being CFB's "fashion plate." That's NOT to say that TRUE Huskie fans don't outnumber Oregon fans........
