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Iggloo
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I suspect some only just learned they had a football team?
The Los Angeles Rams’ Super Bowl berth has been good news for its merchandise business, with the team ringing up about $3.5 million in online sales in the 10 days after they clinched a spot in the big game.
To put that number in perspective, it’s about the same amount they sold over the entire 2016 season, the first year back in Los Angeles, Chief Operating Officer Kevin Demoff said on the Bloomberg Business of Sports podcast. The numbers don’t include sales at the stadium or in stores.
“We had a fantastic honeymoon when we came back in 2016, but those were people who were just excited the NFL was back,” said Demoff, whose team faces the New England Patriots on Sunday. “We’ve built a fan base steadily over the past three years. Now, playing in the Super Bowl, it’s got L.A. excited.”
https://www.bloomberg.com/news/arti...dium=social&cmpid=socialflow-twitter-business
The Los Angeles Rams’ Super Bowl berth has been good news for its merchandise business, with the team ringing up about $3.5 million in online sales in the 10 days after they clinched a spot in the big game.
To put that number in perspective, it’s about the same amount they sold over the entire 2016 season, the first year back in Los Angeles, Chief Operating Officer Kevin Demoff said on the Bloomberg Business of Sports podcast. The numbers don’t include sales at the stadium or in stores.
“We had a fantastic honeymoon when we came back in 2016, but those were people who were just excited the NFL was back,” said Demoff, whose team faces the New England Patriots on Sunday. “We’ve built a fan base steadily over the past three years. Now, playing in the Super Bowl, it’s got L.A. excited.”
https://www.bloomberg.com/news/arti...dium=social&cmpid=socialflow-twitter-business
