Always compete is a joke now. like it or not PC and JS gave themselves a black eye on this one and lost trust in some of the players eyes.
If someone says one thing and does something different and against what the preach would you trust them?
Not me.
I.E. You do all your work you will get a promotion, Works done then they skip you and give it to the person that didn't do their work at all.
IDK how how valid it is, but I 've heard that K. William effort when he isn't the target was lacking, especially his blocking.