Bloody Brian Burke
#1 CFL Fan!
If the sponsorships Sundin got during his time here (national campaigns with McDonalds, Nike and Campbell Soup, a fuck ton more local ones) is any indication, Stamkos might be able to pull half his salary annually in endorsements playing in Toronto.They really can't, but it's obvious that Stamkos in Toronto garners a lot more in marketing money than likely other places, seeing as it's probably national stuff not just one city. That said, it absolutely can't be said in contract negotiation..