Thats what a lot of people think. To me that makes no damn sense. A preseason Top 25 should be how good you think teams will do this year. Otherwise you should just rank them exactly where they finished last year. I can promise you no one has seen any meaningful football in order to change last years season end rankings so if you are not basing it off of where you think teams will finish then what the hell are you basing it on??
- Record/Rank last year
- Returning Starters
- Coaching Track Record
The problem is that there is an anchoring effect. For example, I think Marshall will go 11-1 this year. That will likely have them finishing around 20 or so. But the thing is, if Marshall started at 20, then they would finish #12 because voters are reluctant to jump teams if neither suffers a loss.
You need to rank them not by how good you think they will do, but by how good you think they will be. While some posters may not fall for the trap, the reality is that this is the only way to avoid rewarding teams for a weak schedule.