Wild Turkey
Sarcasm: Just one of my many services.
I read an article that ran the maths and came up with about $20 mil, doubling each schools take from about $21 mil to $41 mil in the first year. It can only go so far ... ESPN is only in 100 million homes. SECN will start with the same numbers as ESPNU.
I disagree it will have legs this is just the first year.