Tharvot
Crusader for Truthiness
The Big ten is in trouble, since they have no stake in California, Florida or Texas. They're the only major conference with this problem, and therefore can't recruit the athletes needed to compete at a high level. The big 12 is in solid shape with 4 Texas schools, but it'd be nice to get a foot in another door. (florida or cali)
The good teams in the B1G pull players from all 3 of those states just fine. Having all your games broadcast nationally broadcast helps.