An endless supply of toe-curling pussy.
This.
All you have to do to get most recruits to sign up at USC regardless of whose the HC is walk them down the outside mixer areas on the campus on a sunny afternoon. There are trophy wives in training for as far as the eye can see walking around in next to nothing and tanning themselves in bikinis.
Get a couple song girls to act as personal hostesses during the process. Aka "The closers".
Then add the beaches, the LA nightlife, the built in media attention, music and entertainment industry action everywhere, all the other hot babes living in that town, and an army of high networth boosters providing all kinds of perks and promises.
For any football player, it's basically disneyland meets adult film wrapped up into a lifestyle.
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