The Q
Hoop’s Villain, Reality’s Hero
When do they not use their own social media accounts? They don't post on the team accounts. Draymond has his own podcast. LeBron has his own TV show. They aren't 'using' anything other than their fame. Which they earned.
Anytime he’s acting as a team employee and not an ordinary citizen
So post game interviews
Things on the court, or at an arena,
Practice facility, or nba/team sponsored event