Jordan did it right
Most players, throughout the '80's and '90's were publicly neutral politically. They were trying to grow the NBA from basically a barnstorming league to national and international prominence. It would have been stupid to risk alienating potential fans. It's why you never heard Magic or Bird talk about politics and MJ famously said "Republicans buy shoes too".
Heck, Kareem never enjoyed the level of popularity that he should have given his stature in the game because he was fairly outspoken about his politics.
I'm betting that the majority of the actors, actresses, musicians and athletes that I enjoy being entertained by have political ideologies that are very different from mine...that doesn't stop me from enjoying their work.