AP fills the seats, brings in money, and keeps the team 'relevant'. They get talked about in the news is the point.
I get trading for picks is good... but the best thing you can do is attract free agents that want to be part of something special, inspire rookies, and keep coaching staff around (for consistency purposes). Trading picks is great in Madden when you can make any team you want 16-0 in all madden sliders maxed, but NFL works differently. You have to attract talent, draft and coach up, and keep a fanbase while doing so.
I get trading for picks is good... but the best thing you can do is attract free agents that want to be part of something special, inspire rookies, and keep coaching staff around (for consistency purposes). Trading picks is great in Madden when you can make any team you want 16-0 in all madden sliders maxed, but NFL works differently. You have to attract talent, draft and coach up, and keep a fanbase while doing so.