WiggyRuss
Well-Known Member
before - a team could not actually afford PAY a player--- literally Orlando could not afford to pay Shaq what the Lakers could have. That is no longer even close to a consideration in the current NBA. That would never happen in the current NBA.
A long time ago if you wanted to have any national TV games, or get a big marketing deal- you had to be in a major market.
Way back as far as 2007 the two biggest marketers in the league- LeBron and Howard (at the time) were located in Orlando and Cleveland. That has only become even more the case.
Last year the Milwaukee Bucks had 18 national TV games and the LA Lakers had 12.
This is not the NBA of the 70's- mid 90's.
marketing opportunities
rich owners
revenue sharing
national tv games- ability for the whole world to watch
a MUCH bigger player pool to draw from
the advantages a team like say the Lakers or Knicks used to enjoy has been hugely mitigated in the last 15+ years of the NBA.
A long time ago if you wanted to have any national TV games, or get a big marketing deal- you had to be in a major market.
Way back as far as 2007 the two biggest marketers in the league- LeBron and Howard (at the time) were located in Orlando and Cleveland. That has only become even more the case.
Last year the Milwaukee Bucks had 18 national TV games and the LA Lakers had 12.
This is not the NBA of the 70's- mid 90's.
marketing opportunities
rich owners
revenue sharing
national tv games- ability for the whole world to watch
a MUCH bigger player pool to draw from
the advantages a team like say the Lakers or Knicks used to enjoy has been hugely mitigated in the last 15+ years of the NBA.