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NHL Simply Not Going To Bother Reaching Out To Hispanics
NEW YORK—Though other professional sports leagues have made concerted efforts to attract new fans in the emerging demographic, the NHL is just not even going to try to reach out to Hispanics, league officials said Monday. "Truthfully, at this point it's not even worth it; I have enough on my plate right now just trying to get youth hockey leagues to accept half-price tickets to these games," Commissioner Gary Bettman said. "I'm not going to tell Hispanics or Latinos they can't come, but we have a lot more to worry about than looking up the Spanish word for 'Penguins' or painting the puck the colors of the Mexican flag for Cinco de Mayo." Bettman added that before the league even thinks about such outreach programs, it has to figure out why, despite its best efforts, North American white people still haven't embraced the sport.
NEW YORK—Though other professional sports leagues have made concerted efforts to attract new fans in the emerging demographic, the NHL is just not even going to try to reach out to Hispanics, league officials said Monday. "Truthfully, at this point it's not even worth it; I have enough on my plate right now just trying to get youth hockey leagues to accept half-price tickets to these games," Commissioner Gary Bettman said. "I'm not going to tell Hispanics or Latinos they can't come, but we have a lot more to worry about than looking up the Spanish word for 'Penguins' or painting the puck the colors of the Mexican flag for Cinco de Mayo." Bettman added that before the league even thinks about such outreach programs, it has to figure out why, despite its best efforts, North American white people still haven't embraced the sport.
