2. Baylor and Tech are good games, shoot Tech has done well vs Pac schools in bowl games. Don't forget OSU, WSU, Utah, Colorado, AZ, all bad games.
3. We are in a state where we will fill out 90% of our roster, even if we wanted more cali kids we don't have room.
4. I can see business and math isn't your thing.
I'm a business man and I understand investment, R&D and capital costs. Trust me, I know how to figure a ROI in my head. You, on the other hand, think $15 Million is a big deal. Got news for ya: it isn't if the payout justifies the expense. $15 Million is chump change in the business world when we're dealing with a revenue stream many, many times larger than the amount expended/foregone and the ancillary benefits (gaining market share, protecting your pricing structure, etc.) are the result. Or in college football, you upgrade your conference affiliation and create more games the entire nation wants to watch. The income stream catches up and then you are operating at a net positive.