flamingrey
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I dont have a dog in this fight, but I was curious so looked into it. It looks like its both nfl rules and part of the contract
http://www.lawinsider.com/contracts/672oIK2jXlaSxi6rT3pLLC/fantex-inc/national-football-league/2013-10-17http://
4.PUBLICITY AND NFLPA GROUP LICENSING PROGRAM. (a) Player grants to Club and the League, separately and together, the authority to use his name and picture for publicity and the promotion of NFL Football, the League or any of its member clubs in newspapers, magazines, motion pictures, game programs and roster manuals, broadcasts and telecasts, and all other publicity and advertising media, provided such publicity and promotion does not constitute an endorsement by Player of a commercial product. Player will cooperate with the news media, and will participate upon request in reasonable activities to promote the Club and the League. Player and National Football League Players Association, hereinafter “NFLPA,” will not contest the rights of the League and its member clubs to telecast, broadcast, or otherwise transmit NFL Football or the right of NFL Films to produce, sell, market, or distribute football game film footage, except insofar as such broadcast, telecast, or transmission of footage is used in any commercially marketable game or interactive use. The League and its member clubs, and Player and the NFLPA, reserve their respective rights as to the use of such broadcasts, telecasts or transmissions of footage in such games or interactive uses, which shall be unaffected by this subparagraph.
Another solid find.
So while the above is a snippet from part of Arian Foster's contract, I'd assume it is part of every player's contract. And the above I'd assume is also what binds them to the NFL Policy that you had posted a few posts earlier.
So, it is not a contractual agreement with the media, rather one between the NFL and the players because their cooperation with the media is (not contractually obligated, but) "essential to the continuing popularity of our game and its players and coaches." [--NFL Policy - from the snippet I had posted]
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