This is the perfect time for it. It used to be an afterthought but now it's the 2nd major. And a major is a major. Everybody shows up wanting to win in the worst way.
I think for American fringe golf fans, it's the Masters, USO, and Ryder Cup.
Hardcore golf fans respect the PGA...I've always liked their course setups and I've been to the PGA a couple of times so it registers pretty high with me.