Shared Sacrifice

[potzer25]

Inside A Secret NHL Focus Group: How A Top GOP Strategist Is Helping Hockey Owners Craft Their Lockout Propaganda

As for the owners' slogan, one laughable phrase kept coming up: "Shared sacrifice."

"Maybe we asked for too much at first," Luntz's mock-NHL-exec speech went, "but we're willing to give. The NHLPA has to be willing to give as well, if we're going to give the fans back their hockey. There's no way we're going to do this without both sides bringing something to the table."

The NHL is losing the publicity war. While most fans categorize the negotiations as the rich vs. the richer, there's almost no sympathy for Bettman and the owners for promulgating their third lockout in 18 years. That's a perception they're desperate to change. While concessions will come at the bargaining table, the court of public opinion will dictate which side feels the most pressure to compromise. And, of course, when hockey does come back, the league doesn't want fans to feel so bitter that they stay away from the game. That's where Luntz's research fits in. Most fans, ignorant to the ins and outs of revenue sharing and the like, just want hockey back. It's within the league's power to win the PR war, and portray the NHLPA as the villains behind the work stoppage.

 

[elocomotive]

I would appreciate it if everyone that posts on the hockey board would give me $100. If you PM me, I can send you the address where you should all send your checks.

 

[elocomotive]

You know what... I should be reasonable. Everyone please send me $85. I'm willing to compromise. Be reasonable people. You have to meet me in the middle here.

 

[mattola]

You know what... I should be reasonable. Everyone please send me $85. I'm willing to compromise. Be reasonable people. You have to meet me in the middle here.

sorry man I only have a $100 bill I dont have an $85 bill. maybe next time

 

[potzer25]

Shit sorry about that. How about $50 to meet in the middle.

My opinion of Elocomotive improved after this discussion about his reasonableness.

 

[Comeds]

Shit sorry about that. How about $50 to meet in the middle.

My opinion of Elocomotive improved after this discussion about his reasonableness.

Mine went down. I sent him $100 and now he is charging other $85.

 

[pixburgher66]

Wait...can I have this money? I gotz billlllz people. Help a sista out. In return I send you...ummm...orthopedic advise on injuries which you can only take as advice from a almost-professional and you can't sue me. That's a deal, right?

 

[puckhead]

I would appreciate it if everyone that posts on the hockey board would give me $100. If you PM me, I can send you the address where you should all send your checks.

well if you don't take paypal, you can fuck right off.

 

[huskers1217]

NHL NHL offers 50-50 split to players - ESPN

 

[pixburgher66]

well if you don't take paypal, you can fuck right off.

I mean...I take paypal.