I think of it like this USC was down didnt make for UW and Oregon to not have a good game last year. didnt make for Oregon and Stanford to have a bad game last year. UW and Cal. UW and Stanford.
What's meant by that is that there is more interest in the sport when the "name" teams are good.
It's about attracting the casual fan. Addicts like us on these boards are going to watch and enjoy the product regardless of who's playing or how well our teams are performing.
But casual fans show up for the teams they've heard of.