I would say after they are merged take away Rocks right to start new threads, but that will either tale away from the hit revenue, or force Rock to turn even more non Brady threads into Brady threads.
Frogs would rain from the sky, Flyerhawk and Bronco Ballers would describe their admiration for each other, dogs and cats would be seen playing in the street.....PURE FUCKING CHOAS I TELLS YA!
Can't believe it hasn't already been done. Only thing I can figure is that the Hoop doesn't have the man power to put all the deflated threads into the Brady Super Thread.