Kinnick Stadium is well-known for its pink visitors' locker rooms, a tradition started by emeritus Iowa coach Hayden Fry.[9] Believing that pink would put opponents in a "passive mood", and because he thought that some believed pink was a "sissy color", Fry had the visiting locker rooms decorated completely in the color pink.
"One thing we didn't paint black and gold was the stadium's visitors locker room, which we painted pink. It's a passive color, and we hoped it would put our opponents in a passive mood. Also, pink is often found in girls' bedrooms, and because of that some consider it a sissy color." - Hayden Fry