Forbes Ranks Heat Fans #1. Now what haters?

[TurnUpTheHeat]

Forbes ranks NBA “fan loyalty”; Heat #1, Cavaliers #26?

April 16, 2013 by Rick Grayshock 28 Comments
According to the 21st annual Brand Keys Sports Fan Loyalty Index by Forbes, the NBA team with the best fans in all of basketball: The Miami Heat.
The Heat moved up five spots from last year’s rankings to take the top spot away from the San Antonio Spurs. The top five rounds out 1. Heat 2. Spurs 3. Knicks 4. Celtics 5. Thunder/Nets.
The study takes into account four “emotional drivers of brand loyalty” which are pure entertainment, authenticity, fan bonding and history/tradition.
The bottom five teams according to Forbes’ study: 26. Cavaliers 27. Wizards 28. Timberwolves 29. Kings 30. Bobcats.
Perhaps the problem lies not in the scoring of the categories, but in the category definitions themselves.
“Pure Entertainment: How well a team does, sure. But even more importantly than a win-loss ratio, how exciting is their play? Authenticity: How well they play as a team. Fan Bonding: Are there players who are particularly respected and admired? History and Tradition: Is the game and the team part of fans’ and community rituals, institutions and beliefs?”

 

[shitsho]

Read between the lines. They are basically saying which teams fans spend the most money in support of their team. Its marketing data/subliminal advertising so they can devise ways to get more of your paycheck. It has 2 effects on the fan base in general. As a Heat fan you take pride in this and spend even more money. As the fan of another team you start spending more in an attempt to get the number 1 ranking.

 

[HammerDown]

So now Forbes is an authority on sports?

 

[Black Adam]

So now Forbes is an authority on sports?

LMAO!!! who knew...?







CL67