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flyerhawk
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NFL Games Account for 75 of the 100 Most-Watched Broadcasts of 2021
The League justified its mega-billion-dollar media rights renewals with a season that underscored its status as TV's last great reach medium
www.sportico.com
In a year marked by a pair of ratings-hogging quadrennial events and a whole lot of Beltway intrigue, the NFL in 2021 effectively swallowed TV whole, accounting for 41 of the top 50 most-watched programs, and 75 of the top 100. In doing so, the league not only silenced the torrent of uninformed hooting and clucking that greeted last season’s COVID-related ratings declines, but it also justified the huge rights-fee increases it brokered with its legacy partners.
All those predicting doom and gloom pretty much got it wrong completely.