BigKen
Day to Day
First.....network rarely if ever lose money. Lose money, you can't stay in business.
The first thing that they do is sell 15-20 second commercials. When the game is broadcast, the league has to follow the network or there will missed plays, less replays and pissed off consumers and advertisers. The other networks will take advertising hits because advertisers will feel like they may get short-changed in order for a network to get back to a game. The real money is in the advertising quickly after a team scores. Two quick ads, back to the PAT, then 4-6 ads anywhere from 15-30 seconds. Ever really watch to see the field after a TD or FG?
Both teams milling around and the official is holding the ball waiting to hear that the game is back 'live'.
There are 10 ads at the start of the game. Let's say there are 10 scores by both teams. That's 60 ads. Half time for another 15-20 ads. and post game for 10 more. That's pretty close to 100 ads during a 3-1/2 hour period. At roughly $2M per ad..............$200M. League gets $100M ESPN gets $100M.
Just think of 100-150 ads for the Super Bowl at $5-$6M per ad.................Yikes!!!!
The first thing that they do is sell 15-20 second commercials. When the game is broadcast, the league has to follow the network or there will missed plays, less replays and pissed off consumers and advertisers. The other networks will take advertising hits because advertisers will feel like they may get short-changed in order for a network to get back to a game. The real money is in the advertising quickly after a team scores. Two quick ads, back to the PAT, then 4-6 ads anywhere from 15-30 seconds. Ever really watch to see the field after a TD or FG?
Both teams milling around and the official is holding the ball waiting to hear that the game is back 'live'.
There are 10 ads at the start of the game. Let's say there are 10 scores by both teams. That's 60 ads. Half time for another 15-20 ads. and post game for 10 more. That's pretty close to 100 ads during a 3-1/2 hour period. At roughly $2M per ad..............$200M. League gets $100M ESPN gets $100M.
Just think of 100-150 ads for the Super Bowl at $5-$6M per ad.................Yikes!!!!