I don't care to watch the games at all. I might watch if it gets past 30 games. Even then, I might wait to see if ESPN3 has the replay for me to watch. I do follow the streak on ESPN or whatever.
I'm not even watching ESPN or ESPN2 now. I put it on ESPN earlier for the first time today and literally the first word I heard was 'Heat'. I couldn't change it fast enough.
I didn't find a suitable option so I just picked "i'll watch...if a team can beat them". I typically watch any NBA game that I find on my basic cable package. That even includes CSN Washington, which shows all the Wizards game and boy, were there some dreadful games shown. Thankfully, they're watchable with Wall healthy and Beal finding his groove.
So I don't actively search the Heat out, but I'll usually watch if its on just because its an NBA game