caliraftdude
Sharks Hockey... meh...
It was announced at the STH event that renewals and new sign ups for season tickets exceeded expectations so at the moment I don't think he is too worried about that.
Exceeding "expectations" is a tricky comment. Were sign ups higher or lower than the previous year? IE if they 'expected' a 20% drop then they 'met' expectations despite the decline.
You are probably right however, I am sure enough dough-heads are out there to sign up not realizing where the team is heading right now.