Doesn't matter. Expanding the footprint/money making potential trumps that all day everyday.
Scott is a TV exec......he understands he needs the markets more than he needs a basketball team. Getting two of the top 3 draws in Texas and the top draws in Oklahoma are the only package he's going to realistically consider.
I actually think Missouri would add a lot of footprint. It adds kc and stl. That said I like the symmetry of 2 per region and the natural rivalries for ou and Texas in the original format.
Also Boone Pickens is just saying what everyone else is saying. Big 12 first but if that falls apart he is flexible.