Dana White on ratings, drug testing...

[bchampy]

Sports Q&A: Ultimate Fighting Championship President Dana White - latimes.com

White now contends too many bloggers have misrepresented what the ratings of UFC bouts on Fox-owned networks in the first of a seven-year, $100-million deal mean about the future of his sport.

"The real story is, what do the Internet reporters know? When they say Fox made a big bet on the UFC, and now it's tanking . . . it's not. It's given Fox an audience it never had before. [Research] shows 3.9 million new viewers to Fox networks in the last three months, [more] new women viewers, and UFC on Fox 1 had a higher composition of Latino viewers than the big four sports leagu

Do you want to increase testing?

"Yes. We're going to do our own testing, order these guys into [a lab]; we're sorting it out now. You have to do this to save the sport. You can't have these guys fighting on this stuff."