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David Stern Understood Globalization In Ways Other Commissioners Don't
The league now claims to broadcast games in 215 countries, despite having teams physically located in just two. An exaggeration? Probably, since the NBA’s purported total is about 20 more countries than most international bodies recognize as existing, but that’s sort of the point: The U.N. might not recognize Taiwan, but the NBA does. Anywhere that people have the ability to stream video on the Internet, the NBA is willing to go.
The league now claims to broadcast games in 215 countries, despite having teams physically located in just two. An exaggeration? Probably, since the NBA’s purported total is about 20 more countries than most international bodies recognize as existing, but that’s sort of the point: The U.N. might not recognize Taiwan, but the NBA does. Anywhere that people have the ability to stream video on the Internet, the NBA is willing to go.
