Lynch makes 2.6 million in advertisements during SB week

[gowazzu02]

No more talk of "anxiety or whatever" Lynch hates the media, he hates the league for forcing him to do anything and he's acting out.......

AND he's getting paid cause of it. So sure Rog, fine me for the hat or the media appearance.

Thanks to three combative five-minute press conferences this week in Phoenix, Lynch has garnered over $2.6 million worth of advertising exposure, estimates Eric Smallwood, senior vice president with Front Row Marketing and Analytics, a Philadelphia-based sports marketing and research firm.

The less Marshawn Lynch says, the more money he makes. By not responding in the press conferences, that's given him way more exposure than he would have gotten if he would have responded," says Smallwood

If he's fined for wearing the hat, that's going to grow even more. Either way, as this news keeps going it's going to grow and grow."

Other brands have benefited recently from bad press as well, albeit somewhat accidentally. Gillette's FlexBall razor got over $5 million in exposure during all of last week's "Deflategate" coverage, as Patriots coach Bill Belichick and quarterback Tom Brady staged lengthy press conferences to address the deflated ball controversy. Even Saturday Night Live included the logo on a backdrop during a skit parodying the coverage.

Marshawn Lynch making millions by battling with media - Local News | MyNorthwest.com

 

[HammerDown]

Another one? Wow.

 

[Dolemite censored]

I was saying this a few days ago. He'll talk if you pay him.

Genius.

 

[gowazzu02]

Also for as chippy and fired up NE is for the game after deflategate,,,, this is one MAD beastmode thats coming for you boys from NE.

 

[WizardHawk]

Another one? Wow.

Don't you have another Pat's/Brady troll thread to make, because we don't have enough of those either.


Seriously though, I've been saying this all week. He's getting a lot more money out of this shtick of his than he's paying in fines. His Skittles and Progressive ads alone are likely well more than all of his fines this year.

He's not hiding from the media. He's sticking it up Goodell's ass while getting paid well to do it.

 

[BoBlake]

Happy for Beastmode. Keep it up. Love'n all of it.

 

[mrwallace2ku]

I had no idea about any of this Lynch marketing brilliance. He has one hellva of PR/Agent working for him.

Interesting.

 

[Lance Armstrong]

Good for him, milk your 15mins

 

[sonnyblack65]

Also for as chippy and fired up NE is for the game after deflategate,,,, this is one MAD beastmode thats coming for you boys from NE.

We aint scared of him with Wilford and Hightower. Already faced him in Buffalo

 

[cezero]

remember, he's going to really struggle getting the media to pay attention to him in the future.

 

[gowazzu02]

We aint scared of him with Wilford and Hightower. Already faced him in Buffalo

Totally different player now. Anyone still on your D from back then? Wilfork?

 

[Payton]

I was saying this a few days ago. He'll talk if you pay him.

Genius.

Selective shyness?

Nah, I call bullshit.

 

[Dolemite censored]

Marshawn Lynch was previewing his HOF speech:


"You all know why I'm here."

 

[Oldschool739]

We aint scared of him with Wilford and Hightower. Already faced him in Buffalo

And seeing him in Buffalo, doesn't that make you wonder what happened with him that all of a sudden he became beast mode in Seattle ?

 

[redseat]

 

[cezero]

I was saying this a few days ago. He'll talk if you pay him.

yep

i'm betting direct compensation for pre/post game media access will be a part of the next collective bargaining session.

it's been an issue in pretty much every sport, and probably always will be.

 

[SteveDallas]

1,ooo Vbucks and I'll give you my opinion on this. Please make checks payable to "Bloom County Anarchist Society".

 

[Wolvie]

And people think he's an idiot...

 

[Lakers+USC=#1]

remember, he's going to really struggle getting the media to pay attention to him in the future.

What makes you think that? You think media hates him or something? They are loving this.

 

[Lakers+USC=#1]

I had no idea about any of this Lynch marketing brilliance. He has one hellva of PR/Agent working for him.

Interesting.

Think about all the people that knows about his Beastmode hat now because he made it a topic by wearing it again after the nfl told him not to. People will also check out his other Beastmode stuff.