MilkSpiller22
Gorilla
I think they are trying to avoid the Marvel malaise.
Those who know him will want to see him because of how it fits in the overall story. Those that don't won't be put off by "omg another one?!!"
of all the SpiderMan rogue gallery villains, Kraven is probably the best choice for a NON spiderman related movie... so i am ok with no Spidey references... but hard to do a marvel movie without advertising any marvel...