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Clayton
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Summer box-office slump: Is Hollywood losing America? | Inside Movies | EW.com
The most recent weekend, which witnessed Dawn of the Planet of the Apes repeat as the top movie, was trailing the same weekend last year by almost 25 percent. July is down more than 30 percent year-to-year, and the summer as a whole is down almost 19 percent from last year.....
Comparing 24 major releases from 2013—ranging from The Great Gatsby to R.I.P.D.—to 23 of this year’s films, opening-night audiences preferred last year’s slate… but just barely. Crunching the letter grades into a collegiate GPA, last year’s films scored a 3.45; this year’s movies graded out at 3.44. Critics, on the other hand, came down on the side of 2014, which scored an average Metacritic rating of 53.8, more than two points higher than last year’s crop of blockbusters.
So, moviegoers like the product just as much when they go, and critics actually like the new product even better. Yet here we are on July 21, with the summer down double-digits and Guardians of the Galaxy the industry’s last great hope to salvage the season.
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So are we looking at a downward trend, a trend away from Americans being the target audience or just a one year hiccup?
The most recent weekend, which witnessed Dawn of the Planet of the Apes repeat as the top movie, was trailing the same weekend last year by almost 25 percent. July is down more than 30 percent year-to-year, and the summer as a whole is down almost 19 percent from last year.....
Comparing 24 major releases from 2013—ranging from The Great Gatsby to R.I.P.D.—to 23 of this year’s films, opening-night audiences preferred last year’s slate… but just barely. Crunching the letter grades into a collegiate GPA, last year’s films scored a 3.45; this year’s movies graded out at 3.44. Critics, on the other hand, came down on the side of 2014, which scored an average Metacritic rating of 53.8, more than two points higher than last year’s crop of blockbusters.
So, moviegoers like the product just as much when they go, and critics actually like the new product even better. Yet here we are on July 21, with the summer down double-digits and Guardians of the Galaxy the industry’s last great hope to salvage the season.
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So are we looking at a downward trend, a trend away from Americans being the target audience or just a one year hiccup?