NFL has awarded international markets to teams

[Battlelyon]

Rams get Australia and China, while sharing Mexico. Not all the teams got a market, like the Ohio teams. Dallas only shares Mexico.

 

[Sharkonabicycle]

Rams and DOLPHINS (????) with the most (3)? Get the Rams but WTF the Phins?

Plenty of teams not on the list, but when the Jets make it and you don't..... oooooooouch.

 

[Fountain City Blues]

So, it looks like these are the places teams are willing to give up a home game for, is this what this really means?

 

[Fountain City Blues]

Rams and DOLPHINS (????) with the most (3)? Get the Rams but WTF the Phins?

Plenty of teams not on the list, but when the Jets make it and you don't..... oooooooouch.

I mean- what is the international appeal of the Browns and Bengals? Heck, outside of Ohio and Kentucky.

 

[Tainthappening]

So, it looks like these are the places teams are willing to give up a home game for, is this what this really means?

That is not my understanding from reading more...

NFL announces international home marketing area teams and markets

Following ratification by the International Committee today, the NFL announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries.

www.nfl.com

Following ratification by the International Committee today, the NFL announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries. This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally.
"NFL fandom begins with our clubs," said Christopher Halpin, NFL Executive Vice President, Chief Strategy & Growth Officer. "This important initiative enables NFL teams to develop meaningful, direct relationships with NFL fans abroad, driving fan growth and avidity globally. We were very pleased with the number, creativity and level of commitment of club proposals across the board in this initial application period and look forward to teams launching their efforts early next year."
As part of the International HMA program, clubs will have access to international markets for at least a five-year term, during which a club will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA. This includes in-person and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment properties in the market.
Clubs can begin to activate in their awarded market(s) on January 1, 2022.

 

[Battlelyon]

So, it looks like these are the places teams are willing to give up a home game for, is this what this really means?

It is for exclusive rights to that market, so no other team than the Rams can advertise or whatever in China

 

[Fountain City Blues]

It is for exclusive rights to that market, so no other team than the Rams can advertise or whatever in China

Right- I guess I am cynical in my speculation given that was my first thought. Have to give up something to get something.

 

[Tainthappening]

That is not my understanding from reading more...

NFL announces international home marketing area teams and markets

Following ratification by the International Committee today, the NFL announced that 18 teams have been granted access to 26 International Home Marketing Areas (IHMA) across eight different countries.

www.nfl.com

Then again... also stated this in same article... so those with multiple countries (Rams, Vikings...)... how do they choose a country?

Coupled with the League's commitment to International Games – all 32 clubs will play at least one international game in the next eight seasons – the League will use its best efforts to ensure clubs play their international games in their International HMAs, where possible.

 

[Battlelyon]

Then again... also stated this in same article... so those with multiple countries (Rams, Vikings...)... how do they choose a country?

They don't, they do something in each area, they wouldn't bid for that area if they didn't want to advertise in that are.

 

[Tainthappening]

It is for exclusive rights to that market, so no other team than the Rams can advertise or whatever in China

This is my understanding... question is Mexico and UK were you have many teams. Assume all of those teams can market in all of those countries.

Curious what the time frame is for the exclusive marketing.

 

[Tainthappening]

They don't, they do something in each area, they wouldn't bid for that area if they didn't want to advertise in that are.

Yes marketing wise... that is understood.

Question is regarding 2nd blurb copied below.... "League will use its best efforts to ensure clubs play their international games in their International HMAs, where possible".

Coupled with the League's commitment to International Games – all 32 clubs will play at least one international game in the next eight seasons – the League will use its best efforts to ensure clubs play their international games in their International HMAs, where possible.

 

[Battlelyon]

So yeah, they will have home games maybe one a year in those places.

 

[Judge Fudge]

Rams get Australia and China, while sharing Mexico. Not all the teams got a market, like the Ohio teams. Dallas only shares Mexico.

Keep an eye on Buffalo and New England for Canada.

Buffalo for the Ontario Market. Choice of 3 stadiums but have used one in the past.

New England for Maritimes. Granted Halifax wants to build a stadium but doesn't have one yet

 

[Judge Fudge]

If Buffalo Takes Ontario and has a home game in Ottawa. Highly recommend going.

Small and Stadium looks oldish. But it's in the heart of downtown and along the Rideau Canal

 

[DHoey]

Hawks get BC?

 

[BigKen]

Patriots will play in Germany in 2023. Most likely it'll be against the Chiefs. Both will lose a home game.

Location has not been announced but most likely Signal Iduna Park Capacity: 81,000

 

[Center Ice]

Rams get Australia and China, while sharing Mexico. Not all the teams got a market, like the Ohio teams. Dallas only shares Mexico.

With the exception of Canada and Mexico, the rest of the world don't watch live games as the time zones don't sync up. Don't market to China either as they will own your ass. Just look at the Chinese NBA.

 

[Tainthappening]

With the exception of Canada and Mexico, the rest of the world don't watch live games as the time zones don't sync up. Don't market to China either as they will own your ass. Just look at the Chinese NBA.

South America watches live games... I am in Argentina and either 1-2 hours ahead of Eastern Standard Time depending if daylight savings. MNF and SNF suck.. but fortunately start work at 10am so can stay up late if good game on.

Some fans down here... but not like Mexico where it is much more popular.

 

[broncosmitty]

Lions don’t get Canada. But you can still see it from the parking structure next to Ford Field.


Did franchises pay for this? Seems dumb.

 

[broncosmitty]

With the exception of Canada and Mexico, the rest of the world don't watch live games as the time zones don't sync up. Don't market to China either as they will own your ass. Just look at the Chinese NBA.

Own you by buying your product?