- Thread starter
- #41
nuraman00
Well-Known Member
Nike underestimated Jordan too.
They thought they would sell $3M of shoes at the end of year 4. They sold $126M in Year 1.
Also, these were the terms Jordan had to fulfill, otherwise the deal would be pulled 2 years early.
1) Win Rookie Of The Year
OR
2) Make an All-Star Game
OR
3) Average 20 ppg
OR
4) Sell $4M in shoes in his 3rd year.
He not only did all 4 of them, he did all 4 of them in Year 1.
To them, selling about $3M in year 1, and then $4M in year 3, would have been satisfying progress.
They thought they would sell $3M of shoes at the end of year 4. They sold $126M in Year 1.
Also, these were the terms Jordan had to fulfill, otherwise the deal would be pulled 2 years early.
1) Win Rookie Of The Year
OR
2) Make an All-Star Game
OR
3) Average 20 ppg
OR
4) Sell $4M in shoes in his 3rd year.
He not only did all 4 of them, he did all 4 of them in Year 1.
To them, selling about $3M in year 1, and then $4M in year 3, would have been satisfying progress.
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