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redseat
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Just dough it: OBJ inks richest NFL shoe deal
After a competitive battle, Nike re-signed the most valuable football player on its roster in New York Giants wide receiver Odell Beckham Jr.
Terms were not disclosed, but sources with knowledge of the deal say it's a five-year deal worth in the neighborhood of $5 million a year -- the richest shoe deal for an NFL player and about two times more than any previous deal Nike had with a football player.
The deal will make Beckham a larger brand spokesman for Nike, including campaigns outside of football.
The deal got so big because Adidas wanted to take Beckham from Nike, sources said. Nike had the right to match the offer, which it did.
A Nike spokesman said the company wasn't commenting on the deal. The story was first reported by sneaker site NiceKicks.com.
"It was a long process," Beckham's agent, Zeke Sandhu, told ESPN. "This proved he's an icon."
After a competitive battle, Nike re-signed the most valuable football player on its roster in New York Giants wide receiver Odell Beckham Jr.
Terms were not disclosed, but sources with knowledge of the deal say it's a five-year deal worth in the neighborhood of $5 million a year -- the richest shoe deal for an NFL player and about two times more than any previous deal Nike had with a football player.
The deal will make Beckham a larger brand spokesman for Nike, including campaigns outside of football.
The deal got so big because Adidas wanted to take Beckham from Nike, sources said. Nike had the right to match the offer, which it did.
A Nike spokesman said the company wasn't commenting on the deal. The story was first reported by sneaker site NiceKicks.com.
"It was a long process," Beckham's agent, Zeke Sandhu, told ESPN. "This proved he's an icon."