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BamaDude
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A few years ago when the Big 12 was toying with expansion, I said that they made a big mistake by not at least getting back to 12 teams because they were the most at-risk of the Power-5 conferences. That statement has proven to be accurate, as the recent announced departures of the league's two premier schools points out. However, not all is lost.
Earlier, I thought the AAC might have the upper hand in the battle for expansion that may ensue, but now I'm not so sure that that is the case. While the AAC is spread out into a wider variety of attractive markets than the 8 Big 12 leftovers, the American's current television contract is a good bit less, and it's bowl tie-ins are considerably dwarfed by those of the Big 12.
The B-12's current bowl contracts are worth something in the range of $28 million, while the AAC's stands closer to $8 million (not counting a couple of bowl games that didn't release per-team figures). That's a big difference!
Of course, without Oklahoma & Texas in the fold, the B-12's future broadcast value will nosedive sharply, and some of the bowl tie-ins could be dropped, as well. But much of that can be mitigated if the Big 12 can persuade the right teams to come aboard by the time Oklahoma & Texas depart in 2025. The league might even be able to keep its status as a Power-5 conference.
The best scenario would be to get back to 12 teams, and the first two teams that should be added would be BYU and Central Florida. The Cougars have a wide following, and every 2 or 3 years they seem to have a really good team. They also tend to have a pretty bad team in between those good ones, but their average home attendance would rank 3rd or 4th in the Big 12 most years. UCF draws roughly the same as Baylor & TCU, but puts out high-quality teams on a steadier basis than most of the mid-level B-12 teams. Those two schools would get the Vitamin League back to 10 teams.
The next order of business would be to decide whether or not to leave BYU on an island by themselves, or to add another western team as a travel companion in the Olympic sports. If you want another western team, but don't want to stretch the league boundaries to the west coast, then you would most likely have to choose between Colorado St., Air Force, and UNLV. Then you have to decide whether or not to keep the Texas contingent at 3 schools, or push it back up to 4 again; or whether it would be better to add another program in the east.
If you decide to keep Texas membership at its current 4-team level, then you've got 4 choices - none of which draw more than around 25,000 fans per game. Houston seems to be the popular choice, but SMU might be the smarter choice since it would put the TCU-SMU rivalry back in-house again. Rice & North Texas are the other two schools with similar attendance but far less football success in recent years.
If the league decides its okay to keep the Texas quotient at 3 schools, then the most logical 12th addition would be Memphis. The Tigers have had a lot of recent football success, they are usually good in basketball, and they draw more than any current AAC team not named UCF. Plus, the Memphis area is a good recruiting area for football & basketball talent, and the school kind of breaks up the gap between UCF, West Virginia, and the rest of the conference. Other possibilities would be Cincinnati, Temple, and South Florida; but I think Memphis would be the best fit.
Any thoughts along these lines from the rest of you?
Earlier, I thought the AAC might have the upper hand in the battle for expansion that may ensue, but now I'm not so sure that that is the case. While the AAC is spread out into a wider variety of attractive markets than the 8 Big 12 leftovers, the American's current television contract is a good bit less, and it's bowl tie-ins are considerably dwarfed by those of the Big 12.
The B-12's current bowl contracts are worth something in the range of $28 million, while the AAC's stands closer to $8 million (not counting a couple of bowl games that didn't release per-team figures). That's a big difference!
Of course, without Oklahoma & Texas in the fold, the B-12's future broadcast value will nosedive sharply, and some of the bowl tie-ins could be dropped, as well. But much of that can be mitigated if the Big 12 can persuade the right teams to come aboard by the time Oklahoma & Texas depart in 2025. The league might even be able to keep its status as a Power-5 conference.
The best scenario would be to get back to 12 teams, and the first two teams that should be added would be BYU and Central Florida. The Cougars have a wide following, and every 2 or 3 years they seem to have a really good team. They also tend to have a pretty bad team in between those good ones, but their average home attendance would rank 3rd or 4th in the Big 12 most years. UCF draws roughly the same as Baylor & TCU, but puts out high-quality teams on a steadier basis than most of the mid-level B-12 teams. Those two schools would get the Vitamin League back to 10 teams.
The next order of business would be to decide whether or not to leave BYU on an island by themselves, or to add another western team as a travel companion in the Olympic sports. If you want another western team, but don't want to stretch the league boundaries to the west coast, then you would most likely have to choose between Colorado St., Air Force, and UNLV. Then you have to decide whether or not to keep the Texas contingent at 3 schools, or push it back up to 4 again; or whether it would be better to add another program in the east.
If you decide to keep Texas membership at its current 4-team level, then you've got 4 choices - none of which draw more than around 25,000 fans per game. Houston seems to be the popular choice, but SMU might be the smarter choice since it would put the TCU-SMU rivalry back in-house again. Rice & North Texas are the other two schools with similar attendance but far less football success in recent years.
If the league decides its okay to keep the Texas quotient at 3 schools, then the most logical 12th addition would be Memphis. The Tigers have had a lot of recent football success, they are usually good in basketball, and they draw more than any current AAC team not named UCF. Plus, the Memphis area is a good recruiting area for football & basketball talent, and the school kind of breaks up the gap between UCF, West Virginia, and the rest of the conference. Other possibilities would be Cincinnati, Temple, and South Florida; but I think Memphis would be the best fit.
Any thoughts along these lines from the rest of you?