NHL Announces New Seven Part Series Called "NHL Revealed: A Season Like No Other"

[Cobiemonster]

NHL fans will get an up-close, all-access look at some of their favorite stars with the upcoming "NHL Revealed: A Season Like No Other" series beginning in mid-January.

The series will begin Jan. 22 on NBCSN and Jan. 23 on CBC. It will be re-broadcast in Canada on Sportsnet on Jan. 26. The joint announcement was made Monday by the NHL, the National Hockey League Players' Association, NBCSN and CBC.

NHL Revealed is a seven-part series telling the stories of more than two dozen of the League's top stars as they prepare for and participate in 2013-14 regular-season games, including the four 2014 Coors Light NHL Stadium Serie games and the Tim Hortons NHL Heritage Classic. Additionally, the cameras will follow the stars during the February trip to compete in the 2014 Sochi Winter Olympics.

Players expected to be featured in "NHL Revealed" include Sidney Crosby of the Pittsburgh; Jonathan Toews and Patrick Kane of the Chicago Blackhawks; brothers Daniel and Henrik Sedin of the Vancouver Canucks; John Tavares of the New York Islanders; and goaltenders Henrik Lundqvist of the New York Rangers and Jonathan Quick of the Los Angeles Kings.

"'NHL Revealed' is all about answering our fans' demand for more great content and our partners' demand for new ways to engage with our fans," said NHL Chief Operating Officer John Collins. "Julie Bristow and Ross Greenburg are accomplished storytellers who can weave a compelling narrative through seven episodes by following our top players and highlighting the subplots and storylines that are sure to emerge. The access our clubs and players are generously providing is what will make this a great series."

The series is being produced by Toronto-based Bristow Global Media Inc., with Greenburg as an executive producer on behalf of the NHL. Bristow is a former executive at CBC whose duties included overseeing production of CBC's Hockey Night in Canada and creating and producing other top CBC programming. Greenburg, the former HBO Sports President and winner of more than 50 Sports Emmys, served as executive producer of HBO's initial "24/7: Road to the NHL Winter Classic." Steve Mayer, the Senior Vice President and Executive Producer of IMG Productions, also is serving as an executive producer on the series. Mayer oversees IMG Productions' entire New York-based production unit, which produces hundreds of hours of television each year.

The series will air on NBCSN in the U.S. on Jan. 22; Jan. 29; Feb. 5; Feb. 27 (two hours); Mar. 5 and Mar. 12 and CBC in Canada on Jan. 23; Jan. 30; Feb. 6; Feb. 27 (two hours); Mar. 6 and Mar. 13. Sportsnet further extends audience reach of the Series in Canada with re-broadcasts on Jan. 26; Feb. 2; Feb. 23; Mar. 2 (two hours); Mar. 9 and Mar. 16.

Stadium Series games begin on Jan. 25, 2014, when the Anaheim Ducks face the Los Angeles Kings at Dodger Stadium (9:30 p.m. EST, NBCSN/CBC). The first of two Coors Light NHL Stadium Series™ games at Yankee Stadium follows Sunday, Jan. 26 when the New York Rangers play the New Jersey Devils (12:30 p.m. EST, NBC/CBC). The Rangers battle the New York Islanders three days later on Wednesday, Jan. 29 at Yankee Stadium (7:30 p.m. EST, NBCSN/TSN).

Following the NHL's participation in the 2014 Games, the Stadium Series finished in Chicago on March 1 when the Pittsburgh Penguins square off against the defending Stanley Cup champion Chicago Blackhawks at Soldier Field (8 p.m. EST, NBC).

The NHL Heritage Classic wraps up this dramatic run of signature events on March 2 in Vancouver, B.C., when the Vancouver Canucks host the Ottawa Senators (4 p.m. EST, NBCSN/CBC).

One compelling narrative will involve watching teammates play together in classic rivalry games at iconic venues such as Yankee Stadium and Dodger Stadium, then become opponents during the Sochi Games and, finally, reunite to begin the march to the Stanley Cup Playoffs.

"The lives of NHL Players will be shown through the 'NHL Revealed' series which will capture intriguing storylines that sports fans will enjoy," said Steve Webb, NHLPA Divisional Player Representative. "The uniqueness in this seven-part-series is that not only will it feature the players' experiences in regular season games, including five outdoor games, but fans will also get to see the exciting road to the Olympic Games in Sochi where many teammates will become competitors as they play for their home countries."

NHL announces new seven-part series 'NHL Revealed: A Season Like No Other' - NHL.com - News

I love this! Another way to get more involvement with the NHL and to continue to grow the sport

 

[dash]

Marketing of NHL star players - Geez, it only took a little over 20 years for Gary to get it.

 

[esls79]

Um, hello NHL - Bryzgalov is back in the league

 

[Comeds]

Marketing of NHL star players - Geez, it only took a little over 20 years for Gary to get it.

NHL Revealed is a seven-part series telling the stories

Well with the way the NHL markets its players; 4 of the 7 episodes will be about Crosby. I mean, its understandable. They never market him, he is a tremendous player, and he is an engaging and interesting interview.

 

[mattola]

so did they even thank HBO 24/7 for this idea

 

[Johnnydollaz89]

About damn time

 

[Nasty_Magician]

What do I know about anything, but why can't the NHL market better? If I'm involved in marketing for the NHL I'm making a series of short, meaningless commercials like the "Sportscenter" commercials. They're short, funny, memorable. Get a couple of star players, put them in hilarious commercials that the casual fan could appreciate and boom, already left a memorable impression.

Perfect fit would be Sunday Night Football. NHL and NBC already work hand in hand, throw a commercial on during that broadcast when you have a massive audience. Rather than the simple Rivalry Night, generic so and so vs so and so commercial, have a funny, lighthearted commercial that will make an impression.

 

[Slimpikins]

Dash, that is one sexy avatar.

Oh and this series looks like it could be entertaining.

 

[TiLoBrown]

No one from the Devils.... Not like they don't have two future Hall of Famers and 1 borderline along with an up and coming goalie or anything like that....

 

[dash]

No one from the Devils.... Not like they don't have two future Hall of Famers and 1 borderline along with an up and coming goalie or anything like that....

Looks like the Devils got circumvented, Tilo.

 

[Nasty_Magician]

No one from the Devils.... Not like they don't have two future Hall of Famers and 1 borderline along with an up and coming goalie or anything like that....

TG said the Devils are involved but they have not decided which player. Most likely Marty or Jagr.

 

[elocomotive]

This isn't really a new thing is it? HBO did 24/7 several times. The NHL has that 36 hours show that sounds exactly the same as this.

I'll tell you what I'd like to see - follow a team during the playoffs. THAT would be interesting.

 

[TiLoBrown]

TG said the Devils are involved but they have not decided which player. Most likely Marty or Jagr.

Why not both? The Canucks have the twins, we have the Hall of Famers