dash
Money can't buy happiness, but it can buy bacon
There's something to be said for having butts in seats regardless of how they get there though.
They may get the tickets for free, but they still have to pay for parking. Hopefully they then buy some over-priced beer, food, or souvenirs.
Then there's the intangible benefits of (hopefully) growing your fanbase by getting people who have never been to a game before in to realize how awesome hockey really is.
Not defending the Coyotes or Bettman, just saying.
Yeah, those are some good points - It just seems that they have hit a wall as far as attracting additiional folks to games. I don't doubt they have some diehard hockey fans in Glendale, they just don't have enough diehard hockey fans and the clock is ticking.