cwerph
Go Bucks!
You have to be pretty well healed to travel to all 4 games. Ain't a lot of folks able to do that.Also, non-holiday mid-week travel on a weeks' notice is difficult. Also, few people can afford the time or money to actually travel to follow their team.
Ohio State was pretty well represented in Dallas but weather, some having already shelled out for the Rose Bowl and anticipation of another game in Atlanta limited it quite a bit.
Texas and Ohio State are two of the largest fan bases in the world. Those ratings are reflection of the timing of the game and nothing else.