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SLY
Mr. Knowitall

Bruins named 'Sports Team of the Year' - Obnoxious Boston Fan - Boston.com
After their first Stanley Cup Championship win in 39 years, the Bruins continued to increase the profile of the Bruins brand and saw record growth in revenue of ticket sales, retail sales, and corporate sponsorship. The organization also increased its online presence with the 2012 launch of the Bruins "Digital Entertainment Network" (DEN), an initiative that bundles all of the team's digital, mobile and social assets and delivers original content to over 2.5 million fans per month