Why did Oregon choose Life is a highway as their official school song?

[WPDAWG08]

Sports Articles - Oregon Duck Officials Decide on University Theme Song - Amazines.com Article Search Engine

"Times are changing at Oregon and President Gottfredson felt like now was the time to find an upbeat and fun song the whole family could enjoy. "The song really reflects the go go attitude and free wheeling lifestyle here at Oregon. We are proud of our culture and this song reflects how we do things at the University of Oregon" said Gottenfredson."


IDK the uniforms and now this

 

[bone3421]

wonder how OD will defend this...........

 

[WPDAWG08]

wonder how OD will defend this...........

Lol I know oregon has gotten more and more ridiculous imo:lol3:

 

[JuiceTheGator]

lmao. I always figured it was because all those duckies were looking forward to getting on the highway to get away from that fag school and outta' that shitty state.

 

[ForkEmBucky]

wwwwhat?

 

[mancavehawkeye]

Tom Cochrane version>>>

 

[SoonerDO]

In Oregon, life is a highway translates to male rear ends and when they say " ride it all night long" means.. well I think you get it.

 

[LeaderOCola]

In Oregon, life is a highway translates to male rear ends and when they say " ride it all night long" means.. well I think you get it.

 

[Red_Alert]

Like it or not, it's exactly like their President said regarding family.

Virtually everything Oregon has done image wise is to appeal to the younger generation. When I say younger, I mean age 8 or so on up. That younger fanbase is the future of the program. Not only in Oregon but nationally. Even their mascot is in the image of a disney character. A national brand that's "fun" will translate into apparel sales going forward. Purely marketing.

 

[SuperFlyer13]

In Oregon, life is a highway translates to male rear ends and when they say " ride it all night long" means.. well I think you get it.

Says the biggest fag on here!

 

[LeaderOCola]

Like it or not, it's exactly like their President said regarding family.

Virtually everything Oregon has done image wise is to appeal to the younger generation. When I say younger, I mean age 8 or so on up. That younger fanbase is the future of the program. Not only in Oregon but nationally. Even their mascot is in the image of a disney character. A national brand that's "fun" will translate into apparel sales going forward. Purely marketing.

 

[TheRobotDevil]

Tom Cochrane version>>>

They will be using several versions

 

[OregonDucks]

R_A said it best, but to add onto his statement, the meaning of the song fits in perfectly with how Oregon moves..Fast. All marketing and it's purely genius.

 

[LeaderOCola]

ttt for DO Oregon geighness

 

[ugafan6612]

The song is gay as fuck

 

[bamabear82]

R_A said it best, but to add onto his statement, the meaning of the song fits in perfectly with how Oregon moves..Fast. All marketing and it's purely genius.

LOL @ not being able to win the Pac 12.

 

[WPDAWG08]

You think they did it to top BSUs blue field?

 

[LeaderOCola]

ttt

 

[ArrogantBAMAFan]

 

[WPDAWG08]

I dont get it who is this?