• Have something to say? Register Now! and be posting in minutes!

Unique Radio Format

H2S

entropica robusta
6,601
1,267
173
Joined
Apr 29, 2013
Hoopla Cash
$ 3,000.00
Fav. Team #1
Fav. Team #2
Fav. Team #3
am sitting outside right now, lounging, reading a bit, listening to Pandora - song by IZ...

The sound of the ocean
soothes my restless soul
The sound of the ocean
rocks me all night long


for a while way back when...I bought radio time for Anheuser-Busch throughout the Southeast, working not from some sterile media office cubicle in NYC or Chicago, but in the field directly with Regional Bud Distributors and reps from their local stations. As can be expected, our emphasis was Men 18-25 (Rock, Country, Contemporary and sports/event sponsorships)...but

Every so often something unique would present itself. Was (as best I remember) an AM/FM station in Georgetown,SC that played Adult Contemp and had shit ratings...but

At sundown, their AM went commercial free, until sunrise...played real "surf sounds" (had a mike on the beach) all night long.

We gave them a bit buy for their creativity. S'funny, we got bookoo unsolicited positive mentions of Bud's "surf sounds" sponsorship - from late night dranking folks in Charleston!
 
Top